Tuesday, December 30, 2003
I just love how stores arrange their merchandise.
I was strolling in K-Mart and i came across all the excersise equpiment. This was only half the aile, all cheeply arranged, and on the other side of the aile.... was all of the chocolates and candies. Now it is a store's job to sell their merchandise. They arrange it so that the flow is best suited for the customer and has some common sense behind it. That is why all the beddings is close to the trow pillows which is next to the window treatments who share an aile with frames and posters. So why in the world would they put the chocolates next to the excersise equipment?
Well it just dawned on me why.... If you were a serious athlete you would not go to K-Mart to buy any equipment... you would go to Dick's or Foot Locker.. where they would sell power bars and low carb pills. The general K-Mart customer (well in the north country) is an overweight low class trailer trash mother of 4 (and yeah i know that i was shopping there too.. but i rarely go in and i was bored). So in this mothers shopping spree at K-Mart, she is looking at the Dr. Phil books and the atkins diet book. Then she realizes that she needs some chocolate to make herself feel better because she is so fat... and while looking for chocolate, she discovers the excersise equipment and compulsivly buys a 30 dollar medician ball....
just a little thought process..
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